Wix Review

In this Wix review, we’re going to look into this particular website builder and help you decide if it’s the right one for you. We’re also going to compare its most important features with other popular website builders out there (like we did in our Wix vs Squarespace comparison).

You see, you need a website builder if you’re planning on creating your own site without any coding knowledge or skills. Yes, in this day and age, that has become possible. Gone are the days when only technically-inclined people with HTML knowledge can create a decent website.

Keep in mind, too, that website builders have now become affordable for everyone. Those with limited budget can start on lower-priced plans and simply upgrade their subscription once their business grows. Of course, those with bigger budgets can also immediately get high-priced plans that are loaded with much better features.

Wix page

Brief History and Background of Wix

Wix was founded in 2006. As of this writing, it has become one of the most popular website builders in the world. In fact, it now has millions of users all across the globe.

Just check out some of the statistics we got from BuiltWith.com:

  • Wix now has over 3 million websites that use its platform and services.
  • In the U.S., more than 17,000 sites are built using Wix.
  • The top 100,000 sites in the U.S.A. include about 300 sites that are built with Wix.

Also, check out Wix’s own stats:

  • As of 2017, Wix has around 110 million subscribers.
  • An estimated 45,000 new users sign up to Wix every day.

The above statistics are not only impressive but understandable as well. You see, the Wix website builder is suitable for different types of businesses (big and small) such as the following:

  • Specialty shops
  • Services (repairs, plumbing, etc.)
  • Restaurants
  • Music and arts
  • Online stores

Of course, you can also use Wix for personal stuff – or for anything at all.

And so, if you want to create a decent website without using codes and are not too keen on using WordPress (a more popular website platform minus hosting), you can consider Wix.

Types of Website Builders

There are basically two types of website builders – template-based (also called standard or classic) and artificial intelligence (AI). Wix carries both and we’ll tackle them more below.

  1. Template-based – This type of website builder gives you the option to choose from several ready-made themes that suits your needs. You can then customize its design by tweaking on the settings from the backend (your dashboard area). You also have the option of disabling or deleting elements and functions from your website.
  2. Artificial Intelligence (AI) – With this type of builder, the built-in artificial intelligence will first ask you a series of questions to find out about your preferences for your website. To be able to build your site, it first needs to know what category your niche is in. Is it for business? Is it for a blog? Is it for e-Commerce? The series of questions will allow the system to produce a website that fits all your needs and requirements (that’s why you should patiently answer all the questions).

Both types of website builder will enable you to create a professional-looking and functional website. Choosing the type of website builder that you’re comfortable with will also allow you to easily set up your site – to one that will attract your audience and work for them as well.

As you’ll see later in this post, Wix also offers different types of plans. You will surely find one that fits your needs and budget. In fact, it’s good to know this early that you have the option to go for the free plan or the various paid plans they have.

Wix Features and Functions

Below is a list of features and functions that you can expect from Wix:

  • Site editor
  • Header and footer editor
  • Elements
  • Themes
  • Blogging
  • SEO
  • E-Commerce
  • Domains
  • Form builder
  • Mobile Apps
  • Restaurant menu
  • App Market
  • Social Media Integration
  • Control Panel
  • Support
  • Multilingual
  • Retina Ready
  • Newsletters
  • Membership System
  • Audio player
  • Podcasts
  • Donations
  • Backups
  • Guarantee
  • Security
  • PCI Compliant
  • Advanced options
  • Scalability
  • Data center
  • Migration policy
  • Pricing

We’ll explain each one in more detail in the following sections.

Wix editor

Site Editor

It’s with the editor feature that you get full control of the content and design of your website – from the background color, overall structure, apps to use, and more. You can fully customize your site’s looks and even disable and enable functions as you need them.

Know that you will be dealing with a totally blank canvas should you choose to use the template-based website builder (also called Wix Classic editor). With this setup, you’ll need to drag and drop elements on the blank editor page in designing your website. If you’re familiar with Powerpoint, the environment is similar to that.

The drag and drop tool in designing sites is nothing new, by the way. In fact, Squarespace and Weebly also use the same format. With the aforementioned website builders, however, they have preset grids where you can put the elements in. In the case of Wix, however, there are no grids to limit your structure – so, it’s more flexible in that aspect compared with the two.

Also, remember when we compared the Wix editor with the Powerpoint presentation? Well, know that it’s still not totally the same as editing an image is very different from editing a website’s structure. Therefore, if you have zero experience in building a website and using the drag and drop tool, you might find it quite difficult to use the Wix Classic editor. In fact, even experienced web designers can find it to be a bit tricky. It even happens to us every now and then – when we tinker on one thing, it affects another thing. This problem can create the need to have things fixed again and again (which is not only time-consuming but troublesome as well).

Here’s another thing to keep in mind when using the Wix editor. Any change that you make on the desktop version of your website will not automatically reflect on the mobile version. For this reason, you will need to make changes on the mobile version every time changes are made on the desktop version. This one is a major disappointment for us as one will always need to edit twice – and must never forget to do so!

And then there are also the strange peculiarities that are really weird. Some people report changing their heading styles but end up changing their logo as well. Do expect oddities such as the ones we mentioned and know that even WordPress (a very popular website platform) has these issues once in a while.

Well, it appears that Wix is somewhat aware of their (and their user’s) imperfections that they have easy-to-use tools ready. To keep your site from becoming chaotic and to fix errors, you can use their undo and redo tool. The snap-to-grid and anchor dragging options are also available to help you in editing the look and structure of your website.

Header and Footer Editor

You won’t find it hard to use the Wix header and footer editor because they’re designed to be simple. So, even if there are lots of elements to choose from in designing your website’s header and footer areas, these are easy to use and install. You can create truly unique-looking headers and footers with Wix – that’s for sure.


You’ll be glad to know that Wix offers its users a wide selection of elements to create and build their sites. You can use these in structuring your website’s menus, buttons, layout, etc.

We particularly like the element called Repeators as this is a feature that’s not common with other website builders. You can use this for elements that you want to repeat for the entries on your database. It’s particularly useful as a listing function (e.g. calendar of events, property listings, etc.).

Note that Wix has an App Market for purchasing your needed apps in designing your website. You can go here for additional functions and features on your site.

What we don’t like so much about Wix’s element feature is that the options are not always presented clearly. It can be quite chaotic and confusing, especially if it’s your first time to create a website. They have A LOT of options and menus that can be overwhelming if you’re not ready for the sight (that’s why we’re telling you now). You might even find the small icons that pop everywhere (with your every move) annoying. However, these small icons are actually “help buttons” that you can click on to learn about a particular element or function. So, we suggest bearing with the clutter and just think of it as having available help for everything (it’s actually useful for beginners). At this point, we just can’t help but compare the Wix dashboard structure to that of WordPress’ which is more user-friendly.

You might find these particular Wix elements useful in designing your website (depending on your goal or type of business):

  • Bookings – The Bookings element allows you to set appointments, schedule classes or workshops, and send email reminders to your subscribers or members.
  • Music – This is one of Wix’s best features – their wide selection of audio players. You can also use the function to distribute your music (similar to CD Baby and DistroKid) if you’re running a music site. You can also use Wix audio analytics and customize it according to your needs.
  • Events – With this element, you can connect your site to a payment provider for your transactions. You can also sell tickets on your website, create invitations for email distribution, and track the progress on your guest’s list.
  • Art Store – You can set up this element on your site if you want to sell digital images on your website. You also have the option to connect your service to a print-on-demand deal. You can even opt to place watermarks on your images and create a digital license for your products.
  • Restaurants – The restaurant element will help you design a site with an online delivery system, reservations, etc.
  • Forums – Use this element if you want to create a membership website. Your site visitors can then register and become members. As such, they can hold conversations with fellow users, upload videos, follow and comment on posts, and more.


Wix has over 500 themes to choose from when creating your website – you’ll surely find one that would fit perfectly for your niche. Here are just some of the theme categories:

  • Online store
  • Business
  • Music
  • Photography
  • Travel
  • Restaurant
  • Blog
  • Health
  • Portfolio

Aside from the above categories, they also have ready-made templates for Coming Soon and Landing pages.

Also, note that each main category carries subcategories that you can also use. Here are some examples of subcategories if you choose the main category Restaurant:

  • Café/ Coffee shop
  • Vegetarian
  • Food truck
  • Chinese Restaurant

Yes, it’s really easy to build a website when you can use a ready-made template. It’s also important to keep in mind that although you can use the Wix blank canvas editor, starting up with a theme that’s built especially for your niche will make things so much easier. The basic design and structure are already there – and all you really need to do is customize your site according to your specific needs (and unique taste, of course).

Now, do make sure that you take your time in choosing a theme for your website. The reason for this is that once you’ve chosen a theme, you’ll be stuck with it forever (for the rest of your website’s life, that is). You just can’t change themes with Wix – unlike other website builders that do allow you to change themes without affecting your content.

What we really like about Wix themes is that they’re all mobile-responsive – meaning, they automatically look good on mobile devices. This has become very important in today’s world as people are now always on their mobile devices. However, as we already told you before, changes in content on your website should always be done twice – on the desktop version and on the mobile version.

There’s another thing that we’d like to warn you about – Wix doesn’t carry a global style editor. So, if you want to have standard styles in designing your website, you’ll need to edit each element as you go along. We know it’s tedious and time-consuming – that’s why we don’t like it.

Still, if you’re the kind of website builder/ designer who wants total control over EVERYTHING, Wix can be right for you. They give their users A LOT of options in designing their dream site. In fact, you can even crop images into certain shapes – if that’s what you want. You can even create bouncing animations – again if that’s what you want. In general, we really don’t advise using too many unnecessary apps (and special effects) as these can make your site look unprofessional. Should you decide to use them, just don’t go overboard with it, ok?

Wix blog


Wix has a blog editor that’s different from the Classic Wix editor. For one, you won’t start with a blank canvas as it comes with a structured design. We actually like their blogging editor as it provides for a really pleasant environment (even for first-time users). It also has a user-friendly interface that allows you to easily add images alongside your text content.

The Wix blogging platform offers you 8 different layout styles to choose from – and they all look good (professional-looking and aesthetically pleasing). Wix also comes with all the basic blogging features such as author name, cover photo, save in draft, categories, counters, etc.

Unfortunately (and this one is a big minus for us), you can’t set posts for future publication with Wix (you can, with WordPress and other popular website builders). However, it does allow you to save in draft – so you can do that instead (for future posts). Of course, you still have to manually publish a post by going back to your Wix dashboard and publishing it on your intended date. We know – that’s such a hassle. So, if that’s a big deal to you, keep this point in mind when making your decision as to whether you want to go for Wix.

As for commenting on your blog posts, know that as of this writing, you can only use Wix’s own commenting system. Somehow, they’ve disabled Facebook and Disqus commenting. So again, this is something to take into consideration when deciding to get Wix as your website builder.



SEO (Search Engine Optimization) is always important if you want your website and business to be visible to your audience. Fortunately, Wix has good SEO.

Wix has had a bad reputation for its SEO in the past. You see, Wix used to be flash-based – and flash is soooo bad for SEO. Using flash on your website may contribute to its façade, but the program will actually hinder search engine bots from determining what your website is all about. You don’t want that as you would want web crawlers to understand your content (for your website to appear on relevant searches).

And you know what? Wix used to have a really strange looking URL – so, your website’s URL will look weird as it would contain characters like question marks. Again, this is bad for SEO as search engine crawlers will find your keywords confusing.

Well, all the above-mentioned SEO faults have been corrected by Wix a few years ago. It’s all good now. Wix is no longer flash-based, so that’s good news.

Also, Wix websites now carry clean URLs (without weird characters). In fact, Wix now has the following for good SEO:

  • You can customize meta-titles and descriptions. Placing your keywords on meta-titles will clearly show (to search engines and to people) what your site, page or post is about. Also, providing a good meta description will encourage viewers to check out your site.
  • You can use Google Webmaster Tools. This will help you monitor your visitors’ behavior and find out which aspects of your site need improvement.
  • You can customize your website URLs. Adding keywords on your URLs will help search engines know what your pages are all about.
  • You can check out the Wix App Market for SEO tools that can further boost your SEO efforts.

Wix eCommerce


You’ll get an e-Commerce function if you subscribe to the Wix e-commerce plan. Here are just some of the features that you can expect from your online store:

  • Coupon codes – for discounts, free shipping, etc.
  • Product options
  • Tax rules

We’re not that impressed when it comes to Wix’s e-Commerce function. For one, they have an unusual variations editor. Their format asks the user to deduct costs when these can simply be included in the final price.

Note, too, that although you’re allowed to view your email notifications from your site, you don’t have the option to edit them.

When it comes to Wix’s e-Commerce platform, we only recommend it to small types of businesses. For big businesses and fast-scaling Companies, we’d rather recommend Shopify instead – it’s just built for bigger tasks, that’s all. Yes, do consider it (Shopify) even if Wix is actually cheaper – it’s just a few dollars anyway.

Wix Domains


Wix has several premium plans and most of them come with free domains (free for the first year). If you already have a domain, you can choose any of their paid plans to connect your existing domain.

Form Builder

Wix carries one form builder by default – the Contact Form. However, if you want to create more complex forms, you can get the Wix Forms app from their App Market. With the said app, you can create several fields and even allow for file uploads (and more) on your site.

Wix Mobile friendly

Mobile Apps

As we said before, Wix websites are mobile-friendly – no matter what type of mobile device you use, the screen and elements will automatically adjust according to your cell phone or tablet size. Well, with the Wix mobile app, you can do these things while on the go:

  • Live chat – If you want to chat with your site visitors.
  • Manage products – For your online store.
  • Manage bookings – If you have this feature on your site.

The Wix mobile app is indeed very handy, but we find it limiting since you can’t edit your website with it. No, you can’t make changes (edit stuff or add new content) by using their mobile app.

Wix restaurants

Restaurant Menu

The Restaurant Menu is actually an app that you can get from Wix’s App Market. We are including it in this section on Features and Functions because it’s an important element for websites. It’s called Restaurant menu because you can create a site layout that’s similar to the format of a restaurant’s menu.

You can choose from 9 restaurant menu layouts when you decide to get this app and install it on your Wix website. And while we think it’s all good as far as structuring your website is concerned, we’re not too keen on its overall performance. In fact, we don’t think it’s a very user-friendly app in general. Here’s an example – if you want to add a Restaurant menu on your site, you’ll need to perform the following steps:

  1. Click Menu.
  2. Click Edit Menu.
  3. Click on Restaurant Menu.
  4. Click on the menu you want to add.

Compared to Squarespace, the steps above involve too many clicks (and too many steps). You see, Squarespace also has a Restaurant menu builder – but it’s much simpler. With Squarespace, however, there aren’t as many menu layouts to choose from as Wix.

App Market

Apps in Wix are the equivalent of plugins in WordPress. Although your website can function without apps, there are times when you’ll need an app to enhance a particular feature on your website.

Wix has over 250 apps in their App Market – and this is all good (their apps are really useful). However, if we compare them with WordPress which has over 50,000 plugins – Wix suddenly becomes weak in our eyes (on the apps area, at least). The truth is, Wix is just not as powerful as its competitors when it comes to available apps. So, if you feel you need a whole lot of apps to be fully satisfied with your site, note that this is yet another weakness of Wix.

Social Media Integration

You can easily connect your website to any social media platform by adding their corresponding buttons on your site. This will allow your audience to easily find you (and follow you) and thereby connect with you as well. Integrating social media with your site will also give your followers access to the like and share buttons.

Control Panel

Wix users are provided their own control panels to manage their websites (you can have more than one site).

Wix support


Though not perfect in our standards, Wix does offer good customer support. With its vast number of articles on different topics (and solutions to problems), you can search their database for answers to your questions.

Wix editors actually have question mark icons scattered all over the place. And while this may seem distracting to a point, keep in mind that clicking on them will help you find out what a particular element is for. Clicking on the help buttons will lead you to answers, tips, and video tutorials to help you set up your website.

While the Wix support articles are available for all users, customers with paid plans get more support such as the following:

  • Phone support – Available from 5 AM to 5 PM (PST) for English, Spanish, and Portuguese speaking clients. Phone support is also available in Italian from 8 AM to 5 PM (GMT +1).
  • Ticketing system – Submit a ticket and wait for their reply.
  • Call back request – You can leave them a message to call you back.

Also, note that VIP and business plan subscribers will always get priority support. And for everyone else, it will always be on a first-come-first-served basis.

If you want, you can also get Wix support through the following:

  • Contact them through their social media accounts.
  • Get help from fellow Wix users in their official forum.

As for live chat, Wix currently doesn’t offer this type of support.

So, all in all, we believe that Wix’s support system is quite good. As long as you know the type of help that’s available to you (according to the type of plan you have), you won’t be disappointed when you seek their support.


If you want, you can create a multilingual site with Wix. However, to do this, you will need to duplicate all the pages on your site (those that you want to translate in another language). That’s quite ok, we’re fine with that – but not really very happy as other website builders allow for the automatic translation of pages). What’s worse – should you decide to make changes and update your website, you’ll now have to do it both on the original and duplicate pages. This one is a total bummer for us.

Retina Ready

Wix websites look good on high-resolution displays. Content (especially images) will always appear clear and sharp.


Wix has an email marketing tool called ShoutOut. You can create signup forms for your mailing lists and use ShoutOut for your newsletters.

Note, however, that you’re not tied up to using ShoutOut if you don’t want to. If you trust more popular apps like MailChimp and Constant Contact, you can also download Wix apps that work with these two.

Membership System

If you’re running a membership site, you can download a membership login app from the Wix App Market. Your members will then be required to register for them to access your site. Otherwise, they won’t be able to see your content.

Wix music

Audio Player

Their audio player function is one of Wix’s best features. They really have a wide array of audio players to choose from – including Spotify and SoundCloud. You can also choose from the many music players from Wix itself.


Unfortunately, you’re not allowed to host your podcasts on your Wix website. However, to make up for this, Wix has a podcast player function that you can connect to a podcast host.

We can’t help but compare Wix to Squarespace in this aspect as the latter can host podcasts. So, if hosting podcasts on your website is a big deal to you, take note that this is (again) one of Wix’s weaknesses.


If you want to accept donations on your website, you can use any of these two apps:

  1. Paypal – You can get the PayPal app from Wix’s App Market. Once installed on your site, there will be a PayPal button that visitors can click on to send money directly to your PayPal account.
  2. Get Funding – This is a crowdfunding app that you can use with your Wix website.

Indeed, Wix offers its users simple but efficient ways to get donations from their sites.


Wix doesn’t come with automatic backups for your site. You need to manually backup your Wix website by creating duplicates. You can also use Wix’s Site History feature to restore your site to one of your saved versions (we recommend always saving different versions of your site for this). Here are the steps to restoring an older version of your website through the Site History function:

  1. Click Site (it’s found at the top area of the Wix editor).
  2. Click on Site History.
  3. Click on Continue to Site History.
  4. Find a saved version of your site and click on the arrow icon.
  5. Click View.
  6. Click Restore when you find the version that you want to keep.

So far, the above methods are the only options you have in restoring an older version of your site.


Wix offers a 14-day money-back guarantee to all their paid plan subscribers.


Wix offers its users built-in SSL certificates on their websites. Your site visitors will know this as there will be a padlock icon at the beginning of your site’s URL. They’ll know that their personal data are safe while they’re on your site.

PCI Compliant

Yes. Wix is a PCI-compliant hosting provider. You can accept credit card payments securely on your website.

Advanced Options

If you’re a web developer, know that Wix has advanced options such as the following:

  • Javascript
  • Wix code API
  • Ability to separate website from content
  • Dynamic pages to create new pages with customized URLs
  • Ability to create custom forms
  • Ability to create custom quizzes
  • Ability to create interactive content


Know that Wix developers are always working on improving their features and services. Right now, small businesses can easily grow their business as needed. If you’re starting on one of their lower-priced plans, you’ll see that you have a lot of leeway in upgrading your plan (to meet your growing need).

While there’s a lot of room to grow in with Wix, we really don’t think it’s for the truly big (global) businesses. This is especially true for e-commerce which is a very demanding type of website (it requires a lot of space, bandwidth, support, and more). For such a big task, we’re more comfortable in recommending something like Shopify or WooCommerce in WordPress.

Data Centers

Wix has servers to host its millions of users’ websites worldwide. Their servers are mostly located in the U.S. and Europe.

Migration Policy

Wix uses its own content management system (CMS) and hosts your website on their own servers as well. You really can’t transfer your site to another hosting provider should you decide to switch hosts. The reason for this is that Wix is not a platform, but a website builder and host itself. Some examples of CMS platforms include WordPress and Squarespace. With these two, you can transfer your website hosting to another provider anytime you want.

Wix premium plans


Before we tell you how to create a website with Wix, we’re going to tackle on their pricing plans first. This section will give you an idea as to which plan is most suitable for your needs and budget.

Basically, Wix has 2 major types of plans:

  • Free – You can test drive Wix by creating a website using their free plan. This will give you an overall feel of their structure and editor.
  • Paid – Wix currently offers its users 5 different types of plans. We’ll look into each type of paid plan below.
  1. Connect Domain Plan – This is Wix’s most basic plan. It only costs $4.50 per month but it comes with ads. Here are some of the things you’ll get when you choose this package:
  • 1GB bandwidth
  • 500MB storage
  • Connect your domain (domain is not included)
  • With ads (and no option to remove ads)
  1. Combo Plan – This is Wix’s personal plan and it will cost you $8.50 per month. You can expect to get these things with this package:
  • 2GB bandwidth
  • 3GB storage
  • Free domain (1 year)
  • Option to remove ads
  1. Unlimited Plan – This is Wix’s plan for entrepreneurs and freelancers. It costs $12.50 per month and comes with the following:
  • Unlimited bandwidth
  • 10GB storage
  • Free domain (1 year)
  • Option to remove ads
  1. eCommerce Plan – This is Wix’s plan for small businesses. It costs $16.50 per month and comes with the following:
  • Unlimited bandwidth
  • 20GB storage
  • Free domain (1 year)
  • Option to remove ads
  • Online store
  1. VIP Plan – This is Wix’s ultimate plan. It costs $24.50 per month and is bundled with these features:
  • Unlimited bandwidth
  • 20GB storage
  • Free domain (1 year)
  • Option to remove ads
  • Online store
  • Email campaigns
  • Priority response (in support)

As you can see, the higher the price of the plan, the more features and freebies that you’ll get. We recommend having your own custom domain as this will make your website more professional-looking and reputable. Fortunately, Wix offers free domains (for 1 year) for most of their paid plans.

When choosing a plan, do consider the accompanying bandwidth that goes with it. This is important for sites with a lot of media so that images and videos can be downloaded smoothly.

Depending on your type of business or website, you might also need a large storage space. Big businesses usually require large storage spaces – so, take note of that.

If you want to get the best of Wix, then go for the VIP plan as it has everything that all the other plans have (and more). The best thing about this package is that you’ll always get priority support should you need any help on your website (from the creation process up to the day by day activities).

Before ending this section regarding Wix Plan prices, here are some things to keep in mind:

  • You’ll get more value for your money if you signup and pay upfront for a longer time frame. So, if you decide to pay for 1 or 2 years at one time, you can expect a discount of 20 to 40 percent per year.
  • Do take advantage of the 14-day money back guarantee. Make sure that you get the feel of the Wix website builder features within 14 days so that you can get to decide (at the end of the 14 days) whether you want to continue or not. If not, then you can get your money back and lose nothing in the end (just your time).

How to Create a Website with Wix

When creating your website, Wix will first ask you some questions – then give you 2 options on how you want to create your website:

  1. Wix ADI (Artificial Design Intelligence). This is the Artificial Intelligence (AI) we’re talking about at the beginning of this post. This option makes for a good choice for beginners as it’s less complicated than the Classic Wix editor option. If you choose this option, Wix will ask you another set of questions (more questions than before) until the system fully understands what you want with your website. After answering all the questions, Wix ADI will create a website for you that you can use immediately. Of course, you can further customize its design to truly make it perfect for you and your business.
  1. Wix Classic Editor – If you’ve used Wix before and are already familiar with their editor, you might be more comfortable with choosing this option. If you are also used to other website builders, this may also suit you better than the hands-off ADI. And of course, if you simply want the challenge (if you’re a beginner), you might want to take a shot at Wix’s classic editor as well. With the classic editor, you’ll get a blank canvas which you will structure and build into a website by dragging and dropping elements. You can, therefore, design your site exactly as you want it to be.

We’ll show you how to use each option below in creating your Wix website.


Option to Use Wix ADI

Here are some things to remember when building your website using Wix ADI:

  1. Answer all of Wix’s questions. With regards to your site’s design, choose a combination of style that would suit the overall presentation of your website. Note that the random questions that Wix will throw to you will result in a unique structure that’s yours and yours alone. There are billions of possible combinations in their database to make sure that all users will end up with a unique-looking site (even if they choose to use the ADI option).
  2. As we’ve mentioned above, you will be asked A LOT of questions when you go for the ADI option. The most important questions will be those that let you pick the main features that you want to include on your site. We recommend answering all the questions although you’ll have the option to skip some. At the end of the creation wizard, you’ll be presented with the final outcome (based on the questions you answered) and will be asked to confirm the final result.
  3. Although the Wix ADI is responsible for creating your website, you still have the option to make changes and customize your site’s design further. Note that the drag and drop feature in ADI is different from the one used in the classic editor option. Since this option is geared towards beginners, the tool is made to be simpler. In fact, the entire ADI editor offers fewer options than the classic editor option and is less-cluttered as well.
  4. You can access the custom buttons on the editor’s sidebar.
  5. Clicking on an element will open an editor pane where you can tinker on the color, text, style, etc.
  6. There’s a checklist (you can choose to hide this) that you can follow in designing your website.
  7. Some elements on your editor have tutorials that can help you out in customizing your website.
  8. After finishing designing your website, you can start adding your content.
  9. If you’re opening an online store and asked for a store manager wizard in the questioning part, the wizard will take you through all the steps of opening your store.

Option to Use the Wix Classic Editor

Remember these things when you choose to go for Wix’s Classic editor:

  1. This option gives you more control over how to structure and present your website.
  2. You’ll be asked to choose from hundreds of templates/ themes to start with.
  3. After generating your template, the classic editor will load and it’s up to you to decide how to design it.
  4. With this option, you have total control of your site’s background design and color, which apps to use, which pages to create, and more.
  5. You can choose to enable or disable any feature on your website.
  6. Although using the Wix classic editor can prove to be a steep learning curve, keep in mind that you can always use the built-in tutorials and help articles when creating your website. And if you have the VIP plan, you’ll even get priority response for all your questions and concerns.
  7. Keep in mind that the Wix Classic editor is different from the ADI editor – it’s more complicated and cluttered, to say the least.

Wix for Websites

Is Wix for you? In this section, we’ll discuss using Wix for the following types of sites:

  1. Business
  2. eCommerce
  3. Blogging
  4. Personal

Wix for Business

Wix has a huge database of business templates to choose from. Here are just some of the themes suitable for different industries:

  • Real estate
  • Marketing
  • Products and services
  • Law
  • Finance

Wix business themes also carry the following features:

  • Email marketing campaigns
  • Subscription forms
  • Bookings and appointments

As you can see, different types of businesses can build their websites with Wix.

Wix for eCommerce

If you’re planning on using Wix for your eCommerce business, we recommend going for their eCommerce plan right from the start. With this plan, you can do the following:

  • The plan comes with an online store which you can design according to your preferences.
  • With the unlimited bandwidth and large storage space, you can offer your customers products and services.
  • The Wix eCommerce platform includes the provision of promotional and discount codes.

We recommend the use of an app called Ecwid when you decide to open your eCommerce business in Wix. This app provides useful features for online stores such as inventory tracking, checkouts, etc.

Still, as we said before, we really don’t recommend Wix for global businesses that earn hundreds of thousands of dollars per month. Such a setting would require a really powerful platform in the likes of Shopify.

Wix for Blogging

Wix is equipped with tons of features to present blog posts professionally and beautifully as well. You can even categorize posts, add social media buttons, and provide for a comment section for your audience and followers.

Wix is indeed a wonderful platform to showcase a blogging section on your site. However, if you’re creating a website that’s solely dedicated to blogging, know that there are better options out there. WordPress and Weebly have better blogging platforms (in our opinion), so be sure to check them out first before making your final decision.

Wix for Personal Sites

Wix has a lot of template options for personal sites – for birthdays, weddings, and other events. You can also create a personal site for your work by building a portfolio. And of course, you can also create a site for your resume or CV. Wix’s editors have a lot of options to allow you to show your personality through your chosen structure and design.

While Wix can surely handle different types of personal sites, however, we’re not really recommending it for presenting art, photography, and the like. Wix is good, alright – but do consider looking at Squarespace if you’re building a site around those subjects as they have templates that are more suitable for them.

Pros and Cons of Using Wix

With all the popular website builders available right now, we can understand that it might be hard for you to decide which one to choose. Presenting you with the pros and cons of using Wix will surely help you out a bit.


  1. You can easily create a website by using Wix editors. Opting to use Wix ADI will even make the creation of website easier, simpler, and faster as well.
  2. There are hundreds of themes and templates to choose from.
  3. All themes and templates are mobile-friendly.
  4. Wix has a large database of articles to help users with their concerns about creating a website.
  5. Wix has a simple control panel that even beginners will find easy to understand.
  6. Wix is PCI compliant and therefore allows you to accept credit card payments on your online store.
  7. Your Wix website includes an SSL certificate to assure your site visitors that their details are safe while they’re on your website.
  8. Wix offers a wide range of plans to choose from (according to your budget and needs).
  9. Wix’s 14-day money back no-questions-asked guarantee is a good deal for all users.


  1. Wix is not for complex and global sites as its customization abilities are quite limited compared to other website builders.
  2. With Wix, you won’t be able to change your website’s theme as doing so will delete everything from your site (and you’ll have to start again from scratch).
  3. Wix’s large amount of available options for customization is supposed to be a good thing. However, even professional web builders can find the whole setup overwhelming. There’s just too much clutter especially when you opt to use their classic editor.
  4. Their blank canvas can take A LOT of work and may present to be a big challenge for newbies.
  5. Know that the ADI and Classic editor interfaces look very different from each other. Therefore, if you’re planning on using both, you’ll also need to learn both.
  6. Full online store support is only made available for higher paid plans.
  7. There’s no live chat support (for all plans).

Wix FAQs


Before ending this post, we’d like to answer some of the most frequently asked questions among Wix users and would-be users

Q: What’s Wix?

A: In a nutshell, Wix is a website builder and hosting provider. You can create your own website with their built-in editors and their hosting service will allow your site to go live.

Q: What’s a Wix website?

A: Any website that’s made using Wix can be called a Wix website.

Q: Do I still need web hosting with Wix?

A: No, Wix has its own servers and they include hosting with their plans (free and paid).

Q: Does Wix offer unlimited bandwidth?

A: Wix plans offer 1GB to unlimited bandwidth (depending on your plan).

Q: Does Wix offer large storage spaces?

A: Depending on your chosen plan, your storage space can be anywhere from 500MB to 20GB.

Q: Does Wix have a free plan?

A: Yes, Wix has a free plan that you can use indefinitely. However, it comes with very limited features (bandwidth and storage) and also comes with ads.

Q: What are the available payment options should I decide to subscribe to a Wix plan?

A: You can pay via major credit cards. And you can choose to pay monthly, bi-annually, or annually.

Q: How can I get discounts?

A: Pay upfront for a longer plan and you can get anywhere from 20 to 40 percent discount (per year).

Q: Where can I find the billing information for my Wix website?

A: Go to your user panel and click on Billing and Payments.

Q: What types of support can I expect from Wix?

A: Wix has a database of articles to help their users. They also have phone support, ticketing system, and forums.

Q: Is there a free trial?

A: Wix doesn’t offer a free trial, but they have a 14-day money back guarantee.

Q: What will happen to my site if I cancel my Premium subscription?

A: Your site will convert to the Wix free version (with ads and Wix domain), but you’ll still have full control of the dashboard.

Q: Can I transfer plans from one Wix website to another?

A: Yes, if you own 2 or more websites with Wix, you can switch plans between them. To do this, just log in to your Wix account, go to Subscriptions, choose Premium Plans, click change, and select a site.

Q: How does the Wix editor work?

A: Wix’s editor is based on the drag and drop method. Eventually, what you see at the backend is what you get at the frontend.

Q: How good is Wix’s security?

A: Wix has very good security measures. Their sites come with built-in SSL and they’re PCI compliant as well. So, aside from having a virus-free site, all credit card transactions are also safe and secured.

Q: Does Wix have a backup?

A: Wix doesn’t include an automatic backup system in its package. You’ll need to manually backup your site.

Q: Can I pay for a plan using my credit card?

A: Yes. Right now, some of the major credit cards that are accepted by Wix include Mastercard, Visa, American Express, Diners, Discover, and JCB.

Q: Can I create a website on any niche and topic.

A: As with typical website builders and hosting services, anything illegal, malicious, and topics around nudity is not allowed. If you’re caught breaking these rules, your site will be automatically shut down.

Q: What are Premium plans?

A: Paid plans (not free) are called premium plans. You’ll get more features and benefits when you decide to go for a premium plan. Also, more expensive plans always carry greater features (e.g. more bandwidth and storage).

Q: What does it mean by “Connect your own domain?”

A: Connect your own domain is one of the features of Wix paid plans. With this feature, you get to present your website URL this way: www.MySite.com instead of having the additional .wix in there (as you would in the free plan).

Q: Can I buy a domain from Wix?

A: Yes. In fact, most paid plans come with free domains (1 year). First, you will need to choose a plan. As you go through the setup process of your account, you will be asked to choose a domain name. Just follow the onscreen instructions until you see a Congratulations message for successfully getting a domain name.

Q: Can I connect an existing domain to my Wix account?

A: Yes. Just sign in to your Wix account and go to the Subscriptions options. Click on domains and follow the instructions on your screen.

Q: Do I get a personalized email with my Wix account?

A: Yes, you’ll get their own personalized mailbox using your own domain name.

Q: Why is it important to have a mobile-friendly website theme?

A: These days, most people browse the internet through their mobile devices. Having a mobile-friendly theme is especially good for SEO as Google has already announced its mobile-first algorithm. Therefore, as far as Google is concerned (and this is Almighty Google), mobile use is prioritized over desktop use in SEO.

Q: Is Wix SEO-friendly?

A: Yes, aside from being mobile-friendly, you can also customize your website’s meta titles and meta descriptions. They also offer built-in SSL certificates in all their plans. As for their infrastructure, it’s built to perform well and increase your site’s speed. All the aforementioned qualities are good ranking signals for SEO.

Wix website builder

Is Wix for You?

Wix may not be as user-friendly as other popular website builders, but it has features that would support personal and business websites (including eCommerce).

If you want total freedom in designing your site, you can use Wix’s Classic editor and design your website from scratch. You’ll still start with choosing a template, but it’s a totally blank canvas. Therefore, you’ll need a lot of patience (even if its drag and drop) especially if you don’t have any experience with designing a website from the backend.

For inexperienced website builders, prepare yourself when you pick the Classic editor in creating your website as this can prove to be overwhelming. Yes, even if there’s no coding skills required and ALL the elements are available for picking, your site can appear unprofessional if you don’t take the designing process seriously.

And so, for beginners, we strongly recommend using Wix’s artificial intelligence option – their ADI editor. You then only have to answer some questions to let their built-in wizard do all the designing for you. This way, you’ll be able to put up a professional-looking website quickly with no hassles at all. Don’t worry, you can still customize your site’s design further through the ADI editor (it’s also simpler than the Classic editor).

Overall, we recommend Wix for simple websites and small businesses. It’s also good for personal sites as well. If all you want is a website that has a little of everything, Wix can be a good choice.

Unfortunately, we don’t recommend it so much for large eCommerce sites. For such sites, we’d rather recommend something like Shopify as it’s better designed for eCommerce. WordPress with the WooCommerce plugin would also make for a good choice.

And so, although we don’t recommend Wix for complex sites, it’s still up to you. However, we suggest testing their paid plans first (not the free plan) – the plan that will meet all your requirements. You can then trial run your Wix site for 14 days and see if it suits (and satisfies) you. If so, you can continue with it – and if not, you can ask for a full refund. At this point, we don’t recommend purchasing any app as said cost won’t be refunded to you.

Well, Congratulations if you find that Wix is the right website builder for you. If not, don’t be dismayed as there are other website builders out there. Surely, you’ll find the best one for you.

Leave a Comment

Scroll to Top