If you’re wondering what Shopify Plus is, or are considering to get one – we’ve got you covered. This post will tackle everything you need to know about this product.
While Shopify is the main product here, Shopify Plus is their e-commerce platform that’s intended for growing and already large businesses.
Shopify Plus is a hosted platform and they’re offering their services as part of their main product. Their package includes the software and servers needed to run your e-commerce business. Therefore, you need not worry about the technical stuff as Shopify is responsible for keeping your store up and running (smoothly) all the time.
As the user (and their customer), you’re still responsible for a lot of things, though – such as your store’s design. Marketing and advertising plans also fall onto your hands.
In our honest opinion, Shopify Plus (as well as Shopify’s other plans) is an amazing website builder / e-commerce platform product. Still, it comes with advantages and disadvantages – and we’ll tackle those below. Also, on a side note, Shopify’s biggest competitor in this space is arguably Woocommerce, so we’ve made a pretty detailed Woocommerce vs Shopify post.
Advantages of Using Shopify Plus
- Transparent and Predictable Pricing Scheme
Shopify Plus will cost you around $2,000 per month. The price can be higher, of course, depending on your specific needs (customization, expected traffic, etc.) – but they’re always transparent with their prices. Here are some things to take note of with regards to Shopify Plus’s pricing system:
- The price of your chosen plan will stay the same from the day you start your online store until you decide to upgrade it (if your needs change).
- If you think $2,000 or more per month is too expensive, keep in mind that you will never need to pay (or worry) about bug fixes, hiring a web developer, hosting, bandwidth, and other types of fees.
- Shopify API, Extensions, and Integration System
Here are just some things to take note of:
- Shopify Plus has a strong API system.
- You can use any of the integration apps from well-known providers.
- Shopify Plus is an add-on friendly e-commerce platform.
- Shopify has a wide selection of apps in its app store.
- You can use their pre-packed liquid code extensions (just copy and paste) to create additional features on your store.
- Low cost in developing and maintaining your online store
Here are just some of the things that Shopify Plus handles for you:
- Bug fixes
- Orders management
- Implementation of features
As you can see, you need not spend any more money on the development and maintenance of your online store. You can, therefore, concentrate on the marketing aspect of your business such as getting traffic and setting up ads. Also, the time and money saved on developing and maintaining your site can be used in marketing strategies and hiring an SEO expert to further boost your sales.
- Technical Support and Account Manager Provision
You get an account manager and full technical support assistance when you subscribe to Shopify Plus. It’s like having a project manager for your online store that you can consult and ask help from with regards to the technical side of running your business (on an e-commerce platform).
- International Capabilities
If you’re planning on rolling out your online store to other countries in the future, know that Shopify Plus can help you with this. Keep these in mind:
- Shopify Plus comes with built-in tools to quickly create your online store abroad. They have currency and language options among other things.
- You can almost immediately expand to other countries without starting from scratch.
- Swift Marketing Implementation
Here are just some of the things to expect from Shopify Plus with regards to marketing implementation:
- You don’t need to hire your own developer for gathering reports and implementing actions necessary to operate your online shop.
- They have all the necessary tools to build, run, and troubleshoot issues quickly.
- Shopify Plus has a built-in language called Liquid. It’s a simple code of language that lets users make changes from the front-end of the store.
- Scalability and Leveling Up
Here are some of the common concerns in e-commerce businesses:
- Are the servers holding up?
- Are visitors converting into customers?
- Is the Homepage design attracting customers?
All of the above concerns are important – and the platform handles them all in the background.
Disadvantages of Using Shopify Plus
- API and Backend Limitations
While Shopify Plus has a very flexible front-end aspect, it’s not that easy to work from its backend. The truth is, you’ll need to work effectively on their API to accomplish anything from the backend.
As a hosted e-commerce platform, know that you are not provided with FTP access. If you can’t accomplish something from the front-end, you’ll be forced to work on Shopify’s API at the backend. It’s so much different from having (and operating) your own dedicated servers.
- Content Management System Limitations
Know these when it comes to content marketing:
- Shopify Plus is an e-commerce platform and not a publishing platform like WordPress.
- Although you can create an information-filled site and even have a blogging page, its features with regards to said aspect is very limited.
- A majority of Shopify accounts exist on a subdomain (e.g. nameofstore.shopify.com). This will affect your store’s SEO as sites on single subdomain has higher SEO points (www.nameofstore.com).
- Platform Expert Might Be Needed
Before finally considering Shopify Plus, know the following:
- The Shopify platform is not as popular as the WordPress platform – therefore, not as many people know about its inner workings.
- You might need to depend on Shopify experts to run and manage your store. In fact, you might need to hire a Shopify expert or train one.
- SEO is not that easy with Shopify as they have their own set of language.
- Account Locked in with Shopify
If you own (or even lease) your own servers, you can easily go to another company if you wish to do so. It’s not the same with Shopify Plus as you’re not independent of the Company (Shopify). In fact, should Shopify go into financial crisis, your store will also be affected – and you’ll be helpless.
Shopify Plus Vs. Shopify
As the main product, Shopify is quite different from the Shopify Plus version. Listed below are some of their differences.
- As you may already know, the original Shopify platform offers different types of plans that you can subscribe to. The plans are flexible and you can choose the one that’s most suitable to your present needs. Needless to say, Shopify Plus is more expensive as it’s meant for really large enterprises (with more demanding needs).
- The Shopify Plus platform offers customization settings not available to regular Shopify users (it’s useful for higher traffic).
- Even if you are only using the Pro version (more expensive subscriptions) of Shopify, you will be offered Shopify Plus once you hit the enterprise level of traffic.
Should You Go for Shopify Plus?
Needless to say, Shopify Plus is not for everybody. If you think it’s for you, then go ahead and consider it. Also, note that you will be offered the Shopify Plus product anyway when you reach that level of success in your Shopify-based online store.
Keep in mind that Shopify Plus’s best advantage is its versatility and flexibility. However, its greatest disadvantage is its limitations when compared to owned/ leased servers or self-bought hosting.
Do consider the pros and cons of using Shopify Plus, Shopify, and other e-commerce platforms before making that final decision.