It’s becoming increasingly challenging to get Instagram followers thanks to the ultra-smart algorithm and at least 1 billion monthly users this popular social media platform boasts. Moreover, millions of brands are using the platform for marketing.
These factors make Instagram very competitive when it comes to developing your account and building your following. So, you need to work extra hard and smart if you want your brand to stand out and get more followers. That said, here are some tips to help you get more Instagram followers.
1. Keep Your Prospective Followers Engaged
The best way to get more followers is to talk to people. You can simply look up hashtags that are relevant to your industry. Then, find posts that tickle your fancy. Heart and comment positively on them (ideally doing this manually and not using Instagram bots).
When you do that, your profile will come up on the Instagrammers’ activity feed. They may get curious and find more about you. If they like your profile and what it’s about, there’s a high chance they will follow you. This approach may take lots of time and effort, but the results are worth it.
2. Have a Complete, Branded Instagram Profile
The overall appearance of your Instagram profile can make a huge difference when it comes to getting more followers. It’s important to ensure your Instagram profile looks compelling. The design of your profile is an opportunity to make an impactful impression and encourage people to follow you.
Before they decide whether to follow you or not, users will generally read your bio, scroll through your feed, or check your stories highlights. Don’t waste this chance of winning a follower. Be sure to have a compelling Instagram bio, profile photo, and active stories.
3. Use Relevant and Popular Hashtags
Hashtags make it easy to find new profiles and posts on Instagram. Given this, it’s advisable to tag your images with the right hashtags to increase the chances of other Instagrammers finding you. The best thing is that Instagram allows you to have up to 30 hashtags on a single post.
There are several apps out there, such as #TagsForLikes, which make it easy and quick to find relevant and popular hashtags for a specific niche. Consider investing in one of these apps to make your work easier.
4. Link with Other Social Media Platforms
Research shows that about 20% of your friends on Facebook are most likely also using Instagram. That means linking your Facebook account to your Instagram account can help you get more Instagram followers.
With this approach, your Facebook friends will get to know that you are an Instagram user, and may start following you. Another great and effective idea is to post your Instagram photos on other social media platforms, especially Facebook and Twitter. Cross-platform sharing is an excellent way to grab the attention of your fans and encourage them to follow you on Instagram to find more great posts.
5. Find the Right Time to Post
Before you post anything on Instagram, it’s ideal to find out in what time zone most of your target audience is and what time they usually browse Instagram. Most Instagram users check their accounts when they have extra time.
That means they are likely to log in in the morning, after work, or during the weekend. Those are some of the best times to post. Some studies also show that engagement on Instagram is ordinarily high on Wednesdays between 5 and 6 PM.
An image typically has four hours before it gets lost in the news feed. To ensure that more people see your picture before it gets lost, consider posting when you think most of your followers are likely to be checking their Instagram accounts. If a majority of your followers are professionals in a major city, consider posting images during rush hour when people are going home from work and probably whiling the time away on social media.
Remember, quality is of great importance. So, focus on quality rather than quantity. You don’t have to post more often — only post when you have something exciting and valuable to share with your followers. Otherwise, you’ll lose followers instead of gaining.
Instagram is one of the most powerful sales channels you can use today. However, it can be challenging getting more followers, but it doesn’t have to be. You only need to get your strategies right, such as having a professional-looking news feed, knowing the right hashtags to use, and knowing when to post for maximum reach. With the above five tricks, you will have an easy time growing your Instagram following.